Buy a medical business in Poland
07.02.2026
The era of “word of mouth” is over. In Warsaw, Krakow, or Wroclaw, a patient chooses a clinic using a smartphone in 5 minutes. If your clinic is not on the Internet or has no reviews, it does not exist for the patient.
Investors often invest millions in renovations but forget about the budget for customer acquisition. MED INVEST GROUP builds a marketing strategy even before the doors open.
The Main Player: ZnanyLekarz
Poland has a monopolist in the doctor appointment market — the ZnanyLekarz portal (DocPlanner). It is an aggregator where patients search for doctors by specialty and reviews.
How it works: If a doctor does not have a profile on ZnanyLekarz with “stars” and real reviews, appointments will be minimal.
Our strategy: We create doctor profiles in advance, work on reputation, and connect online calendars. This provides an organic flow of patients immediately.
Google Maps and Local SEO
Medicine is a local business. A patient with a toothache searches for “stomatolog Wola” or “dentysta Mokotów”.
Your clinic must be in the top 3 Google Maps results in its area.
We set up the Google My Business card, work with keywords, and motivate patients to leave reviews directly at the clinic (QR codes at the reception).
Patient Retention (LTV)
Acquiring a patient is expensive (in dentistry, a lead can cost 100–200 PLN). Profit begins when the patient returns.
CRM System: We implement software that prevents the administrator from forgetting about the patient. The system automatically reminds them of a visit in 6 months (hygiene, check-up).
Service: Poles are very demanding of service. A receptionist’s smile, coffee, and SMS appointment reminders are the standard without which a clinic will lose to competitors.
The Role of MED INVEST GROUP
We are not an advertising agency; we are practitioners. We know that delicate content on Instagram works for gynecology, while Google contextual advertising works for surgery.
By ordering management or a clinic launch from us, you get a tuned sales funnel. We bring patients, doctors treat them, and the investor receives profit.
